Operatio Insights Blog
Jan 2, 20244 Tips to Leverage Social Media Marketing
2.77 Billion social media users. That’s a big number. That means you can put your brand in front of over 2.77 Billion people.
Dec 28, 2023Top Ways to Utilize Email Marketing
Email Marketing has been around for a while, and businesses still to this date use it as an effective means of customer acquisition, retention, and informative marketing.
Dec 19, 20233 Reasons You Should Invest in a Professional Website
In the virtual world, professionalism is expected. For companies who rely on their online presence in any regard, having a clean, sleek, and contemporary website is as important as it has ever been.
Dec 19, 20238 Questions to Ask Regarding Marketing Automation
Scaling is hard. Marketers have so much going on from email marketing to social media management and other website requirements. These to-do lists for scaling deem to be an incredibly difficult task.
Dec 19, 2023Top 4 Tips for Online Reputation Management
Online Reputation Management is an integral part in your customer journey. The best customers are referral customers because A. They don’t cost any money to acquire and B.
Dec 18, 202310 Reasons Why A Positive Online Reputation Is Great For Your Company
Ask yourself how important your own reputation is to you. Do you care what others around you think? Do you strive to put your best foot forward so that people can see the real you?
Dec 18, 20233 Reasons Why You Should Use SEO And SEM To Grow Your Business
Most people understand what SEO means, but what about SEM? The reason we ask is simple - you should be utilizing both to boost your company’s online presence and advertising effectiveness.
Dec 18, 2023Why You Shouldn’t Skip SEO When Designing Your Website
A fresh, brand new website is a beautiful thing! It’s contemporary, stylish and (if done right), capable of delivering one truly fantastic user experience.
Dec 18, 2023Why Local SEO Is The Secret Weapon That Can Build Your Business
If you own a business that caters to the local community, you’re probably facing competition from others who are vying for customer attention.
Jun 25, 2020The Importance Of SEO In A Post-COVID Recovery Phase
The Coronavirus pandemic waged war on the global economy by forcing entire countries into lockdown, and disrupting multiple supply chains.
Jun 15, 2020The Impact of Collaborative Digital Marketing
The benefits of having a fully functional and dedicated digital marketing agency at your disposal are self-evident only when the numbers are there to back it up.
Jun 5, 2020The Effect Of COVID-19 On The Real Estate Industry, And How To Cope
Like many industries and economic sectors, the Real Estate market has taken a hit over the last few months as the Coronavirus pandemic swept through across the world, triggering a series of economic landslides.
May 19, 2020The Effect Of COVID-19 On The Franchise Industry, And How To Cope
During the Great Depression, Henry Ford pulled out all the stops to prevent his company from going under, which meant rallying shareholders (40% of which were made up of family) to a common banner.
May 4, 2020How To Prepare For A Roaring Digital Marketing Comeback After Coronavirus Ends
It seems like Coronavirus might finally be running the final leg of its course. Every virus has a shelf life, and COVID-19 is no exception.
Apr 2, 2020What Coronavirus Means For Your Company’s Digital Marketing Strategy
The old saying “it gets worse before it gets better” seems to be playing out on the international stage in the wake of the Coronavirus epidemic.
Mar 23, 2020Why Your Digital Marketing Agency Can Work Remotely Without Sacrificing Efficiency
The digital age has given rise to teams who quite often work remotely as part as a large whole. This isn’t simply an issue of convenience.
Mar 5, 2020The Six Stages Involved In Website Design
There are plenty of articles that dive into what makes a great company website, but many forget the core fundamentals of the process and instead focus on the technical aspects.
Feb 7, 202010 Tips For Creating A Killer Digital Marketing Strategy In 2020
Digital marketing is all about leveraging the online landscape to drive visitors and growth towards your business. This might seem easy, but it’s actually a highly complex process with a lot of moving parts. …
Jan 14, 20205 Things to Look For in a Digital Marketing Agency in Toronto
Choosing a great digital marketing agency is tough! There’s a lot to choose from, and not all are alike! Finding a great digital marketing agency in Toronto is like finding a great mechanic. Once you…
Nov 14, 2019How to Choose the Right Digital Marketing Agency
Digital marketing is a field packed with players serving a huge assortment of clientele across every conceivable industry. It’s inescapable at this point, and a key factor in growing your business while achieving…
Oct 18, 2019SEO For Franchises: What You Can Expect
During the quote-unquote “Wild West” days of SEO marketing, anything was kosher, including any number of artificial techniques that are now frowned upon by the major influencers in the digital marketing ecosphere; most…
Jun 20, 2019Top 4 SEO Tips For Real Estate
The Real Estate industry is one that is driven by brand reputation and consumer perception. Real Estate agents are dependant on their consumers- consumers who are tech savvy.
Jun 11, 2019What Digital Marketers Can Learn From the NBA Playoffs
30 seconds left till the end of the game… Everyone is watching. Whether you like basketball or not, this month everyone turned into an expert.
May 29, 2019Top 4 Ways to Use Video Marketing in The Construction Industry
Video marketing has revolutionized marketing content for the construction industry. Not only does video marketing attract a larger market, it also engraves the information in their minds in a timely manner.
May 29, 2019Top 4 Ways to Leverage Digital Marketing in Real Estate
The real estate market is heavily premised on one’s network and connections. This is why the real estate industry has shifted dramatically, from traditional outreach to digital networking.
Apr 25, 2019A Guide to Marketing in the Cannabis Industry
Cannabis became legal in Canada in late 2018 and has since grown to become a 6 billion dollar industry . Since its legality, the market has been flooded with a large number of retailers, growers, and most importantly,…
Apr 15, 2019The Importance of Digital Marketing in Financial Services
“Siri Where is The Closest ATM?” Digital marketing has an immense role in the financial sector, a sector that contributes significantly to the country’s economy.
Apr 2, 2019How Digital Marketing Helps Franchises
As marketing shifts to the online world, competition amongst companies becomes fierce. In order to tackle this rivalry and become successful, it is vital to utilize digital marketing strategies.
Feb 28, 2019Top 3 Benefits of Video Marketing
With all the different types of ways that businesses relay messages to consumers, it is incredibly important from the business side to be unique in how you convey your message.
Feb 12, 20194 Common Mistakes Between Marketing and Sales
It’s no secret that the sales and marketing teams of a business are the first two points of contact that most companies have with their customers.
Jan 29, 2019Top Tips to Leverage Word of Mouth Marketing
Let’s take it old school for this blog post. I’m talking the original craft of marketing. For example, let’s take Coca-Cola in 1888, a true staple in branding and marketing in the business world.
Jan 22, 2019Top Link Building Strategies
Link building has more recently become one of the most talked about methods for optimizing your website's search rankings on Google and other popular search engines.
Jan 15, 2019Local SEO for Small Businesses
Small-to medium-sized businesses contribute to approximately 41% of Canada's gross domestic product (GDP). With small businesses playing such a big part in our nation's GDP, it’s time to shine a light on how important…
Dec 18, 2018Top 3 Influencer Marketing Trends of 2018
Influencer Marketing has really shot up in the past few years. With the rise of social media marketing, influencers are being leveraged in a multitude of ways to promote and acquire loyal customers.
Nov 27, 20183 Reasons Why You Should Outsource Digital Marketing
In today’s digital landscape, growing your business online is not the simplest of tasks. What makes it even more difficult is trying to balance multiple sides of your business at once.
Nov 20, 2018The Synergy Between B2B and Digital Marketing
85% of B2B marketers say lead generation is their most important digital marketing goal. At the end of the day, there are many different results that B2B companies look for from a digital marketing campaign.
Nov 5, 2018Top 4 Digital Strategies in Construction
The 15-storey Traders Bank Building located at Yonge and Colborne, was the first true skyscraper built in Toronto and was completed in 1913.
Oct 23, 2018Quantifying Your Digital Marketing ROI
Digital Marketing needs some clarity. $1,000 for SEO, a 15% management fee for PPC and Social Media Marketing and then $5,000 for a functional website…Sorry, what? For what? English please.
Oct 16, 2018Top 3 Ways Sales Have Changed
You walk into a local clothing store, a sales person comes up asking if you need any help and systematically you shut them down with a “No”. You don’t know where the jeans are, yet you still say “No”.
Oct 9, 2018Top 5 Ways to Increase Your SEO!
SEO has exploded as a means of increasing your site's visibility in the past ten years. What's better is that now, you don't need to be an expert to use it to your advantage.