DriveAxis

Used Car Dealership with Unique Financing Availability

The Problem

DriveAxis is a major player in the Canadian pre-owned car sales business, and they required streamlining of operations and enhanced data accuracy to run parallel with their exceptional customer service. The main problems the company faced were sub-optimal lead tracking, data accuracy issues and overall lack of online presence as a new brand.

The Solution

Operatio Marketing implemented a number of marketing automations, call tracking and SEO optimization services alongside paid advertising to boost operations and generate smoother, more reliable results. The objective was to focus on widening brand recognition across multiple channels to attract new car buyers, while simultaneously creating a sense of trust and reliability in the driveaxis.ca brand.

Services

What We do

CRM
Email marketing
Marketing Automation
PPC Management
Reputation Management
Search Engine Optimization

The Results

In the end, driveaxis.ca enjoyed streamlined lead management, much higher data accuracy and increased lead generation, while simultaneously taking advantage of enhanced brand awareness via digital marketing spheres like social media and paid advertising. The company began by selling 5 cars in their first 3 months of operation, before seeing a 150% increase in that number within a single month, and over 150 incoming leads across multiple platforms.

Operatio Marketing and their team created a digital marketing strategy that quickly propelled our new business to success. Their knowledge and commitment set them apart, creating a fantastic partnership.

President and Founder, — Ilja Troitschanski